When I went to Sunmart last week I about had a conniption fit in the coffee aisle when I saw the price of coffee – $12.99 for a container. And I am not talking an industrial-sized container or the pricey designer stuff with exotic names that you could sniff all day long. I am talking run-of-the-mill Folger’s Coffee – the stuff in the red container. Whatever happened to $4.99 coffee? Is there something in the world dramatically affecting the availability of coffee beans?
I don’t know how I missed this big jump in coffee prices. Did it happen overnight or have I been in a caffeine fueled daze that didn’t allow me to see the coffee inflation crisis that was occuring? Of course I realize that all things being relative, $12.99 is not a huge amount of money and truth be told I would likely pay any price…but that isn’t the point is it? The point is, coffee prices have gone up an awful lot.
Where is our buddy Juan Valdez? Remember him? He is the guy with the donkey that used to come in and save the day with his Colombian coffee. The donkey carried the rich, Columbian, save the day coffee on his back. I would like to talk to Juan regarding this coffee cost explosion. Can someone get Juan on the phone? What?? Juan Valdez doesn’t have a cell phone?? You would think he could afford one with coffee at $12.99 a can!
Well then, tell Juan to get his ass over here and bring me some rich Colombian coffee…toot sweet! Yeah, and tell him to bring the donkey too.
Day seven hundred and one of the new forty – obla di obla da