Some news stories are just too delicious to pass up. Case-in-point from the Bismarck Tribune: Man jumps out Bismarck apartment window after resident gets out of shower.
Now, allow me to start by saying that I firmly believe that the way the facts are presented frames the interest in the article, and as such I support getting the most bang for the buck out of a headline. I think the reporter – Jenny Michael – definitely got some bang for her buck with that headline.
What was the first thing you thought when you read that headline? My initial thought was that the man who jumped out the window saw something quite shocking come out of the shower that caused him to believe jumping was a better choice than any other alternative.
I absolutely had to read the article after that headline. It was one of those things that make you go hmmm…you start to really wonder what the heck happened. I wanted to know the whole story.
Well, it seems that the headline, while true, didn’t really clearly paint the entirety of the story. To get the real gist of the article from the headline it should have read: Intruder jumps out Bismarck apartment window after being discovered by resident. Sure, it wouldn’t have caught as many folks’ eyes or imagination, but it would have led to more sensible assumptions by readers of the headline.
But wait, it really wasn’t all that simple as the first line in Jenny’s article stated: “A man entered a Bismarck woman’s apartment, then screamed and jumped out a window when she walked out of the shower.”
Hmmmmm…”screamed”…why can’t I wipe this smirk off my face?
Intruders are scary – they should be. But even better than a scary intruder is the ability of a recent showerer to scare the wits out of a scary person. I guess scary is situationally defined…hmmm.
Day one thousand and fifty-eight of the new forty – obla di obla da