True Colors…

Corporate responsibility – I like it. Corporations should be a part of community solutions, particularly when they are part of the industry that perpetuates and exacerbates the problems.

I have been keenly watching Dove’s efforts regarding the self-esteem of girls for awhile.  You have likely seen some of the commercials on T.V. about Dove’s self-esteem program for girls.  If not, take a moment and check out these:

True Colors 


Self esteem

Real Beauty


Be Yourself



Inner Critic

I challenge every woman that watches these Dove commercials to tell me that they cannot identify with this issue.  In some way we all feel  (or have felt at some time) like we aren’t good enough as we are.  The thought of young girls experiencing that sickens me.  Beauty is not to be defined by marketing moguls and multi-billion dollar cosmetic corporations – beauty is a state of being authentic.

Dove has put together tool-kits to help parents and educators strengthen girls’ self esteem so that they can better survive in a world that sends an almost constant message that they are not good enough as they are.  If you are a parent or family member or friend or educator or church leader or neighbor of a girl (I am guessing you are at least one of those) – share this link far and wide.

Dove has taken corporate responsibility by trying to help change the negative image so many girls and women carry with them – now it’s your turn.  Stand up for authentic beauty – stand up for being fabulous just as you are.  Show your true colors.

Day one thousand and fifty-nine of the new forty – obla di obla da

Ms. C

1 Response

  1. Barbara

    I’ve watched just 3 of the videos and am very impressed! I expect the commercials to make a huge positive impact on our girls. About time!!

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