Terminally Distracted And Derailed…

I struggle with some retailers who don’t think through product placement.  I was quickly glancing through The Lakeside Collection’s Spring 2013 product line online yesterday when I was terminally distracted and derailed.  Upon recovery, I pondered what the marketing team was thinking when placing the products in the order below.

Did they intend to abruptly stop the half-interested scanner in her tracks?  I was quickly moving past football path lights to swivel night lights then – BAMMMMM!!!!  What was that I passed over?  OMG!!! Was that a half naked man with a subtitle under him that read –Only: $13.95 per pack.

Per six pack?  $13.95 for a two pack of the fine manly specimen shown?  Whoa…whoa…whoa…let me focus in for a minute. 😉

Goodness gracious, I damn near got whiplash when my brain processed what I had skimmed over. The Lakeside Collection really needs to exercise prudence when inserting powerful images like this between mundane images like lighting (although, with that kind of fella’ within sight I want as much light around as possible…the better to see you my dear ;-)).

Unfortunately, the hunk is selling Knit Cargo Lounge Shorts (funny, I didn’t even notice the shorts).  He is not for sale – bummer.  Why The Lakeside Collection had to feature him shirtless I am not sure.  Perhaps there is a psychological effect that makes those who see this ad believe that buying these shorts will make their man look equally as yummy.  I am curious how popular those shorts will be with consumers.  I am guessing these won’t make it to the clearance page.  But those football path lights – yeah, even a hot, half-naked man couldn’t cause me to buy those. 😉

Day one thousand three hundred and three of the new forty – obla di obla da

Ms. C

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