I struggle with some retailers who don’t think through product placement. I was quickly glancing through The Lakeside Collection’s Spring 2013 product line online yesterday when I was terminally distracted and derailed. Upon recovery, I pondered what the marketing team was thinking when placing the products in the order below.
Did they intend to abruptly stop the half-interested scanner in her tracks? I was quickly moving past football path lights to swivel night lights then – BAMMMMM!!!! What was that I passed over? OMG!!! Was that a half naked man with a subtitle under him that read -Only: $13.95 per pack.
Per six pack? $13.95 for a two pack of the fine manly specimen shown? Whoa…whoa…whoa…let me focus in for a minute.
Goodness gracious, I damn near got whiplash when my brain processed what I had skimmed over. The Lakeside Collection really needs to exercise prudence when inserting powerful images like this between mundane images like lighting (although, with that kind of fella’ within sight I want as much light around as possible…the better to see you my dear ;-)).
Unfortunately, the hunk is selling Knit Cargo Lounge Shorts (funny, I didn’t even notice the shorts). He is not for sale – bummer. Why The Lakeside Collection had to feature him shirtless I am not sure. Perhaps there is a psychological effect that makes those who see this ad believe that buying these shorts will make their man look equally as yummy. I am curious how popular those shorts will be with consumers. I am guessing these won’t make it to the clearance page. But those football path lights – yeah, even a hot, half-naked man couldn’t cause me to buy those.
Day one thousand three hundred and three of the new forty – obla di obla da