Terminally distracted and derailed…

I struggle with some retailers who don’t think through product placement.  I was quickly glancing through The Lakeside Collection’s Spring 2013 product line online yesterday when I was terminally distracted and derailed.  Upon recovery, I pondered what the marketing team was thinking when placing the products in the order below.

Did they intend to abruptly stop the half-interested scanner in her tracks?  I was quickly moving past football path lights to swivel night lights then – BAMMMMM!!!!  What was that I passed over?  OMG!!! Was that a half naked man with a subtitle under him that read -Only: $13.95 per pack.

Per six pack?  $13.95 for a two pack of the fine manly specimen shown?  Whoa…whoa…whoa…let me focus in for a minute. ;-)

Goodness gracious, I damn near got whiplash when my brain processed what I had skimmed over. The Lakeside Collection really needs to exercise prudence when inserting powerful images like this between mundane images like lighting (although, with that kind of fella’ within sight I want as much light around as possible…the better to see you my dear ;-) ).

Unfortunately, the hunk is selling Knit Cargo Lounge Shorts (funny, I didn’t even notice the shorts).  He is not for sale – bummer.  Why The Lakeside Collection had to feature him shirtless I am not sure.  Perhaps there is a psychological effect that makes those who see this ad believe that buying these shorts will make their man look equally as yummy.  I am curious how popular those shorts will be with consumers.  I am guessing these won’t make it to the clearance page.  But those football path lights – yeah, even a hot, half-naked man couldn’t cause me to buy those. ;-)

Day one thousand three hundred and three of the new forty – obla di obla da

Ms. C

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About Ms. C

I teach at NDSU...but I remain a student of life with all the enthusiasm that entails. My favorite saying is, "Sometimes you have to take the leap and build your wings on the way down." In the new forty that is what I am doing...building my wings.
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