The Year of the Farmer…

I don’t know exactly when the interest in the Super Bowl advertisements eclipsed the actual football game, but for a good decade or so Super Bowl ads have become a much fiercer competition than the big boys on the field.  The money spent on these ads – both in production and air time costs – can rival the budgets of Indie films.  Big name actors, sports icons, and directors are brought in to ensure that the ads leave a lasting impression in the seconds allotted to them.

Each year there are some stand-outs in the mix, but this year there was one that rose so far above the rest that I simply must share it here.  That advertisement was the Dodge Ram homage to farmers.  The Ram ad features Paul Harvey’s voice delivering a powerful statement of the hard work, dedication, heart, and value of farmers.   It is a powerful message in places like North Dakota – places where family farming is deeply ingrained in so many families’ DNA.

Watch the advertisement here.  I am not sure how many folks are going to be more likely to buy a Ram truck after having watched the ad, but I must give credit where it is due – damn good advertisement Dodge.  My 49ers couldn’t pull off the win, but you did.  Thank you for declaring 2013 the Year of the Farmer. I cannot imagine being in the market for a truck, but if I am – Dodge now has a boot up. ;-)

Day one thousand three hundred and eight of the new forty – obla di obla da

Ms. C

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About Ms. C

I teach at NDSU...but I remain a student of life with all the enthusiasm that entails. My favorite saying is, "Sometimes you have to take the leap and build your wings on the way down." In the new forty that is what I am doing...building my wings.
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One Response to The Year of the Farmer…

  1. Barbara says:

    That ad is pure class in every way. Whoever thought of using Paul Harvey’s voice is a genius.

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