Feel Twice As Smart…

In the vein of better late than never I have to give a shout out to Big Lots! today.  I learned while looking at their website that they actually have a line item in their menu specifically designated for winter weather supplies.  Well, that just makes my little emergency management heart happy.  I wish I…
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Hitting The Demographic Hard…

I love marketing when it is at the top of its game.  For marketing to be at the top of its game the folks designing the campaign have to really understand the targeted demographic.  That is no small feat when the demographic is women from ages 20-90+. But by golly, I ran across a marketing…
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Terminally Distracted And Derailed…

I struggle with some retailers who don’t think through product placement.  I was quickly glancing through The Lakeside Collection’s Spring 2013 product line online yesterday when I was terminally distracted and derailed.  Upon recovery, I pondered what the marketing team was thinking when placing the products in the order below. Did they intend to abruptly…
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You’ve Had It There All Along…

Well, my old friend Fifi of LoveFifi.com is at it again.  She sent me an email promising me the Fountain of Youth for $12.79.  I must say, I was a little hesitant to open the email – I had a visual of what I thought Fifi might be peddling this go-around and I wasn’t sure…
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Additional Commentary…

Today seems like a good day to do some catching up on a few of my blogs over the past couple of weeks that seem to beg for additional commentary. In regard to my blog yesterday – Thank you City of Fargo! – Guy says, “Would you please explain why a similar article written by a man about a…
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